Partnership Sales Manager

JOB TITLE: Partnership Sales Manager

DEPARTMENT: Partnerships

REPORTS TO: Head of Partnerships

LOCATION: Molineux

HOURS: 37.5 hours per week, 9am – 5.30pm weekdays, all matchdays and events

DATE: March 2023

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the country’s most successful sides in the fifties and sixties. During a two decade spell the Black Country’s most decorated side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and Wolves are back among football’s European elite, but this time we will compete as a sports and entertainment business across multiple brand verticals. As a challenger club, Wolves dare to be different, which is why creating world class propositions in esports, fashion and music are all part of our ambitious plans.

At Wolves, we don’t simply look to the future, we seize it.

We take seriously our commitment to the safeguarding of children and adults at risk and to ensuring that Wolves is free from discrimination and harassment.

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Job purpose

Reporting to the Head of Partnerships, the Partnership Sales Manager will be responsible for ensuring the sales team exceed the Club’s objectives for partnership sales and retention.

In this role you will have a great opportunity to make a significant impact on the Club’s commercial partnership operation, generating revenue, securing commercial deals, and contributing to the achievement of the club’s key commercial targets.

You will be responsible for the day-to-day management of the Club’s partnership sales function. This will include leading a hungry and dynamic team of Partnership Sales Executives, setting and monitoring KPIs, tracking sales activity, providing updates to the Head of Partnerships, supporting Sales Executives on new business approaches and delivering their own sales.

Working closely with the Head of Partnerships you will plan and execute a sales strategy that delivers against the Club’s partnership revenue targets.

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Key responsibilities

• Ensure that sales performance targets and progress are clearly visible in CRM and oversee the production of a weekly sales report for the Head of Partnerships and General Manager – Marketing and Commercial Growth
• Act as the first point of contact for sales executives seeking advice on inventory, pricing, negotiation, and support them with closing deals
• Deliver new business sales and ensure the sales team achieves its revenue targets
• Conduct sales meetings with prospective partners alongside Sales Executives
• Support the ongoing training and development of the Sales Executives
• Liaise with internal club departments for support on partnership proposals, ensuring assets are agreed and deliverable
• Manage day-to-day sales team operations - expense claims, holiday entitlement and staffing schedules
• Encourage overall motivation of the sales team and bring new ideas to the Head of Partnerships for improving culture and performance
• Be a primary point of contact for club partners
• Be an ambassador for the club’s brand values and challenger narrative within the department.

General responsibilities

• Compliance with Club policies
• Compliance with the Club’s health and safety procedures
• Compliance with the Club’s safeguarding policies
• To promote the Club’s values
• To work consistently to embed equality & diversity into the Club
• To undertake such other duties as may be reasonably expected
• To maintain professional conduct at all times.

Safeguarding

• This role carries a specific safeguarding responsibility. This means that the post-holder is required to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people.

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Key relationships

• Head of Partnerships
• General Manager – Marketing and Commercial Growth
• Existing partners, sales agencies and potential new clients will be of paramount importance.
• Internal cross-functional working relationships at multiple levels of the club to leverage support and foster successful outcomes. This includes but is not limited to; Memberships, Marketing, Food and Beverage and Media departments.

Person Specification

Job Title: Partnership Sales Manager