Job title: Marketing Manager
Department Based at: Ewood Park Stadium, Nuttall St, Blackburn, BB2 4JF. Flexibility regarding locations may be required.
Reports to: Head of Marketing
Responsible for: N/A
Hours of work: A minimum of 35 hours per week plus matchdays and any additional hours necessary for the performance of duties. This may include evening and weekend work.
Contractual Status: Permanent
Job purpose: To work alongside and support the Head of Marketing to manage and develop the brand, originate and deliver effective strategies to maximise fan engagement and commercial revenues across all platforms.
Duties and responsibilities:
To be committed to ensuring the safeguarding and welfare of all staff, customers and clients of the Club;
Management and execution of major campaigns to day-to-day promotional and tactical activity across digital and traditional platforms;
To have active involvement in origination, creative briefing, pricing, execution, implementation across a range of platforms, print sourcing and buying and design process management;
Ensure integration with the Media Department regarding social, website and copy briefing;
Managing the Blackburn Rovers brand and protecting its integrity and value on a day-to-day basis;
Data analysis – to provide customer insight and inform future campaigns through platform and data analytics;
Manage the implementation of the Club’s digital strategy. Managing the working relationships and content of all relevant platforms;
Budget management and cost control on a day-to-day basis;
Inventory and content management (both offsite and at Ewood) –ticketing site, Roverstore site, digital screens (lounge, roadside, big screen, concourse and perimeter LED), official website and social media and official Club app;
Develop and grow the Club’s membership schemes - direct communications and benefit implementation;
Integrate the Community Trust marketing initiatives with the Club;
Prioritise and deliver content and communication across ticketing, retail, commercial and hospitality;
Implement contractual marketing for the League and governing body;
Oversee full platform integration;
To promote events via relevant communications;
Researching and gaining industry insight into new platforms to market Club campaigns and initiatives;
Analyse and adapt campaign creative and platforms to ensure they are effective;
To judge supporter emotion to take advantage in periods of high receptiveness and engagement with the Club;
Management of graphic designer’s workload ensuring key brand guidelines and consistencies are adhered to;
Creative briefing of graphic design and video content;
Ensure the Club’s platforms and retail sites provide a seamless user experience;
Work with the Club’s Data Protection Officer (DPO) to assist in ensuring the completion of the relevant legal paperwork for new integrations and projects; and
Any other duties as reasonably assigned by the Head of Marketing from time to time.
Personable with the ability to work with others internally and externally;
Ability to continue to learn and be coached alongside having a sense of identity;
The ability to be flexible to meet the business requirements;
The ability to manage budgets and cost control;
Strong technical capability across digital and social platforms;
The ability to work with and across multiple department and sites productively;
Strong time management and organisational skills;
Strong written and verbal communication skills;
Copy writing, reading and editing skills;
Excellent presentation skills;
The ability to multitask and adapt to changing environment;
A professional manner, positive attitude and ability to learn; and
The ability to work at a fast pace on multiple projects, proactive, enthusiastic and creative with keen eye for attention-to-detail;
High level of knowledge in Marketing with a proven track record of working in a Marketing role within a sporting environment;
Previous experience and knowledge of managing fan engagement and revenue generating campaigns; and
Knowledge of football marketing, the Club and its history.
Educated to degree level or equivalent (professional Marketing related qualification preferred); Proven track record of working within a Marketing position.
DBS check required: Yes (basic