Marketing Executive - Premium

London
Full Time
Competitive
19 / 04

The Club is seeking a Marketing Executive to deliver marketing initiatives and campaigns that demonstrate the exceptional nature of our Premium offering.

 

Full description

Job description

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

  • A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
  • A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
  • Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.
  • A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.
  • An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

The Club is seeking a Marketing Executive to deliver marketing initiatives and campaigns that demonstrate the exceptional nature of our Premium offering.

Reporting to the Marketing Manager - Premium, the role will sit within the wider Commercial Marketing team.

Due to the nature of the industry, some out of hours working, including weekends, may be required on occasion.

JOB PURPOSE

Our Premium offering is one of the largest revenue generators in the Club, as well as one of the most profitable. Our Seasonal Executive Membership and our Matchday experiences are multi-award winning and second to none. You will be marketing the best seats in the stadium, Michelin standard food, industry leading mixologists, next level entertainment and all-round incredible experiences.

The role will be charged with the creation and implementation of marketing initiatives and campaigns to demonstrate the exceptional nature of our Premium offering. From working with influencers, generating website content, working with PR to drive media coverage to crafting amazing email communications, you will have the opportunity to work across the whole marketing mix.

Ultimately our targets are to reach new audiences, drive engagement and conversion to achieve revenue targets for Premium Ticketing (hospitality), from the B2C market.

KEY RESPONSIBILITIES

  • To support the Premium Marketing Manager and Senior Marketing Manager in implementation and execution of all campaigns
  • Work closely with the Premium team in coordination of internal assets
  • Prepare clear internal briefs and project manage critical paths for specific marketing initiatives
  • Work with external agencies across print, digital and creative opportunities
  • Ownership of all internal and stadium marketing channels including match day programmes, content and stadium screens.
  • Support the Marketing Manager on all copy requirements for the business, with specific responsibility for the Premium websites
  • Brainstorm content and marketing ideas and explore new features, staying informed on competitor best practice, content and activity
  • Deep dive into customer data to provide clear customer insight which will inform future marketing activities and campaigns
  • Brand guardian across all touch points, ensuring brand equity and vision is adhered to at all times
  • Manage still and moving image shoots to capture the best campaign content in the Premier League
  • Create campaign reports and learnings, pulling data from all relevant sources
  • Research additional marketing opportunities and channels relative to business area and undertake regular competitor analysis, keeping across what other Clubs and similar businesses are doing

PERSONAL ATTRIBUTES

  • Thinks ahead, generates innovative ideas
  • Values & respects others, builds relationships, collaborates
  • Gets things done, delivers to highest of standards, takes responsibility
  • Data driven and customer-centric
  • Organised and able to plan effectively

SKILLS AND EXPERIENCE

  • Proven marketing experience at a large brand or within the hospitality industry
  • Outstanding written and verbal communication
  • Creative with a good understanding of what makes great digital content, stories and campaigns
  • Good Excel and numerical skills, with the ability to analyse and interpret data in order to make informed and effective marketing decisions
  • Commercially minded, making decisions based on tangible benefits to the business
  • Well-organised logical and efficient; process-driven with outstanding project management skills
  • Strong stakeholder management skills, with the ability to work effectively with other teams to secure delivery through them
  • A proactive self-starter with an ambitious spirit, able to work on multiple workstreams effectively and at pace, independently or collaboratively as required
  • Strong attention to detail

Safeguarding is fundamental to the success in all that we do. Whilst this role does not require a DBS check, successful candidates are to be reminded that we may review the role and the requirements at a later date which could result in standard background and DBS checks.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.

To apply for the vacancy please click the ‘apply’ button below.

USERS WHO VIEWED THIS ALSO VIEWED

Academy Talent Scout

Job title: Academy Talent Scout Department: Academy Recruitment Based at: North West and...
Blackburn

Schools Education Coordinator

Coordinate and deliver across the breadth of the Schools Education Department’s programmes including...
London

Senior Digital Activation Executive

Fantastic opportunity for a digital marketing professional to play a key role in our ambitious personalisation...
London, UK

Senior Project Manager

 Management of the Projects department, ensuring compliance and management processes are followed and...
London

Senior Marketing Manager

This role is at the heart of The FA's purpose, carrying the privilege and responsibility to ensure that the...
Wembley, GB

Academy Therapist

Aston Villa Football Club Boy’s Academy are seeking to recruit an enthusiastic and motivated individual...
Birmingham

CRM Lifecycle Marketing Executive

Ensure the club delivers an exceptional level of fan engagement and strong commercial return through the...
London

Community Partnership Project Manager - Fixed Term Contract

An important role responsible for the delivery of best-in-class project management for a long-term, community...
London, UK

Recruitment Anaylst

We are looking for an enthusiastic candidate to provide assistance to the Sporting and Analytics Teams. 
London
Privacy Policy  |  Terms & Conditions
© Global Sports