General Manager BCWFC – Maternity Cover

Full Time
8 / 02

To manage all aspects of the Birmingham City Women & Girls programme, the strategy, staff and budgets.

To facilitate and manage the registration, recruitment, and re-engagement of all players in accordance with the regulations by which the Club is bound.

Full description

Term: 9-month Fixed Term

Department: Women’s

Location: St Andrew’s Stadium & Wast Hills Training Ground

Salary: Competitive

Hours of Work: Hours are set to meet the needs of the business but are a minimum of 37.5 hours per week (evenings and weekends required including all Home and Away Matchdays).

Application closing date: Due to the urgency of filling this vacancy, suitable candidates will be interviewed as and when they apply and the role will be closed as soon as a suitable candidate has been sourced.



  • To manage all aspects of the Birmingham City Women & Girls programme, the strategy, staff and budgets.
  • To facilitate and manage the registration, recruitment, and re-engagement of all players in accordance with the regulations by which the Club is bound.
  • To project manage the transition of the Club’s player pathway ahead of season 23/24, in accordance with the regulations and compliance set out by the FA, delivering key changes in the Regional Talent Centre (RTC) and the WSL Academy team (U21s) age groups.
  • To provide leadership to key personnel, including Women’s team Head Coach, Club Operations Manager, Head of Performance, RTC Manager and Head of Youth Development.
  • To oversee the delivery of all professional, competitive fixtures, ensuring all regulations are met at all times.
  • To be the main point of contact to the Football Association for all matters relating to the Club and to be present at all league meetings, as a representative of the Club.
  • To manage all football administration matters and ensure compliance across governing bodies such as FIFA, UEFA and the FA.
  • To ensure the Club remains compliant and meets all deadlines as set by the regulatory/governing bodies.
  • To ensure all of the Club’s obligations and responsibilities are communicated to the Board, Senior Management Team and other key stakeholders.
  • Proactively drive the continuous improvement and development of the Club both on and off the field.
  • To develop and maintain excellent working relationships with all departments of the football club, ensuring the strategic direction of the Club is maintained.
  • To act as the Clubs Designated Safeguarding Officer, working closely with the Clubs Safeguarding Manager and Senior Safeguarding Manager.
  • To ensure delivery on all aspects of the Club’s Marketing plan and work with the Media team to promote the brand effectively through social media channels.
  • To work closely with the Commercial team to ensure delivery of all contractual rights to sponsors and partners.
    • Ensure the Clubs budget is monitored and managed in accordance with the Financial Controller and Chief Financial Officer, as well as the Chief Operating Officer.
    • Oversee kit purchasing and distribution for the club, working closely with the Club Operations Manager and Club Kit Manager.
    • To support all professional players as required.
    • To work with the ticketing department to drive attendances and create new audiences for the Women’s team.
    • All other duties that may arise from time to time and fall within the scope of the role and directed by the Chief Operating Officer.



Essential Requirements

  • Qualified by relevant experience
  • A full driving licence and access to a vehicle

Knowledge and Skills

Essential Requirements

  • General business management skills, ideally previous experience of working within a professional sports club environment
  • Experience of managing staff
  • Excellent time management skills and organisational skills
  • Delivery of large scale projects
  • Must possess excellent IT skills
  • Ability to manage and lead a multi-disciplinary team
  • Excellent verbal and written communication skills
  • Must adhere to confidentiality and data protection procedures at all times

Desirable Requirements

  • Experience of working in Women’s football
  • Knowledge and understanding of The Football Association
  • Experience of senior level operational management

Only applicants that meet the above criteria will be considered for the role. Applicants must be able to demonstrate that they are eligible to live and work in the UK.

This role is regarded as a ‘Regulated Activity’ and is therefore subject to an Enhanced DBS check, (previously a CRB check) which includes the barred list for working with children. This post is exempt from the Rehabilitation of Offenders Act 1974

Birmingham City FC is an equal opportunities and Disability Confident employer and welcomes applications from all sectors of the Community.

Birmingham City Football Club promotes a diverse and inclusive working environment, and we welcome applications from all individuals in society. If you have any particular requirements or need us to make any adjustments to our recruitment or interview process, please mention this in your application.

We would also be grateful if you could take the time to complete our Equality, Diversity & Inclusion Recruitment Survey using the following link: The survey will take approximately 1 minute to complete, is completely voluntary and you can respond with “prefer not to say” to any questions that you do not feel comfortable in answering. All responses will remain anonymous and we will use the information collected to review our recruitment processes and ensure we continue to encourage a diverse and inclusive working environment.


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