Events and Fan Engagement Executive

London
Full Time
Competitive
22 / 12

Reporting to the Marketing Manager, we are looking for an energetic and creative individual to join us and lead every matchday show for our 60,000 fans at the iconic London Stadium and to be responsible for organising and producing non-matchday Club events. 

Full description

We are committed to the principle of equality and equal opportunities in employment and have been accredited with being a Disability Confident Leader. We will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills and abilities.

West Ham United FC is committed to equality and safeguarding children and ‘adults at risk’. Positions that involve working with such groups are subject to safer recruitment protocols, including DBS Disclosure at enhanced level.

We believe that a diverse workforce strengthens our creativity and delivers the best commercial performance. We are, therefore seeking applications from high quality people, whose backgrounds, experience and identity broadens and enhances the diversity of our company.

As an employer we are committed to promoting and protecting the physical and mental health of our staff.

Job summary

Reporting to the Marketing Manager, we are looking for an energetic and creative individual to join us and lead every matchday show for our 60,000 fans at the iconic London Stadium and to be responsible for organising and producing non-matchday Club events.

The role also offers the opportunity to assist in the overall marketing operation to help deliver the Club’s marketing strategy across all channels, including working closely with the marketing team.

As a result, we are looking for a candidate who is truly passionate about working for one of the fastest growing football brands in the world and excited by the opportunity to get stuck into a role where the workload is diverse and there are new challenges everyday.

Key Responsibilities:

  • To lead planning and delivery of the Club’s match day entertainment – liaising with internal stakeholders and external agencies in a professional and proficient manner
  • Bring creativity and ideas to the table, from matchday activations to larger-scale events.
  • Lead and manage non-matchday events across the business including but not limited to store signings, product launches and family days
  • Establishing and maintaining relationships with external agencies and suppliers
  • To help create a long-term strategy to engage our new and longer-term fans, strengthening our relationship with them as we seek to grow the fanbase. This should encompass a full season plan of activities, online and offline activations to drive the affinity between fans, stadium and club.
  • To undertake ad-hoc projects, tasks and assignments across departments as seen appropriate by management
  • To support on partner / sponsor led event driven activations – with consultation on the activation itself and delivery.
  • Budget management responsibility
  • Ensure post-event evaluation is collected, analysed and produce reports for event stakeholders. Complete relevant CRM systems with information.
  • To ensure compliance with all relevant Club policies, including health and safety policies and with specific reference to the data regulations (GDRP and PECR)

Equal Opportunities

  1. To ensure that all departments are provided within an anti-discriminatory framework and take account of such issues as race, gender, sexuality, disability, religion, sexual orientation and age.

2. To carry out work in a manner which promotes equality of opportunity for both staff and clients.

Employees will be recruited and selected, promoted and trained on the basis of objective criteria

Person Specification

The ideal candidate will have skills and experience in the following areas: - Essential (E) Desirable (D)

Education/Qualifications/Experience:

  • To be educated to degree level or have equivalent relevant experience (D)
  • Proven experience working in live sporting events (E)
  • Experience of organising and delivering events (E)
  • Experience within a marketing environment or possess an equivalent marketing qualification (E)

Abilities/Skills/Knowledge:

  • Able to manage own time effectively (E)
  • Exceptional communication skills (E)
  • Ability to build, develop and maintain good working relationships both internally and externally (E)
  • Excellent customer service, organisation and planning skills (E)
  • Ability to work in a fast paced and demanding environment (E)
  • Must be able to manage a high workload whilst maintaining professionalism (E)
  • Ability to self-motivate and consistently have a can-do attitude (E)
  • Creative in thinking and approach (E)
  • Excellent customer service and organisation (E)
  • Interested in football and knowledge of the industry (D)
  • Positive about achieving Club, departmental and individual success (E)
  • Very good IT skills - Word, Excel, PowerPoint (E)
  • Ability to work to tight deadlines (E)
  • Meticulous attention to detail (E)
  • pressure. (E)
  • Lots of ideas, energy and enthusiasm for a fantastic role at an exciting time for one of the World’s top 20 Football Club brands (E)
  • Interested in football and knowledge of the industry (D)
  • Positive about achieving Club, departmental and individual success (E)
  • Photoshop and design skills (D)

Please apply through our careers site https://www.careers.whufc.com/ by Friday 10th December 2021

Due to a high number of expected applicants, only those successful will be contacted

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