Digital Experience Manager
The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George’s Park.
The Digital Experience Manager is a key role in The FA's Content team, helping us to understand consumption habits and trends on our owned platforms, identify where to focus our editorial and commercial efforts, driving content improvements and innovation for the end user.
Owned platform management:
Leading on the optimisation of user experience across The FA's owned platforms (Emirates FA Cup, England Football, National Teams & women's domestic football).
Manage The FA's Sitecore CMS platform performance on FA owned properties, working with the Digital Technology (DT) team to continually improve features and functionality.
Work with the Digital Technology team to implement the overall UX strategy and improve the experience for end users.
Primary Content contact for integration and rollout of technical solutions (including Opta, Shorthand, etc.) and commercial advances (ad server, data acquisition forms, etc.).
Day to day owned platform management and quality assurance to ensure FA websites adhere to agreed design, usability and accessibility standards.
Continually monitor FA websites' performance to maximise search engine optimisation, whilst providing guidance to content producers to ensure all content is highlighted via search engines.
Where requested by the Senior Content management team, support training of CMS or other FA owned systems.
Working in close collaboration with the Content Manager – Owned Channels to ensure that editorial and product developments are completely aligned.
Managing the owned channel content submission/update process, including the implementation of a ‘grading' system to determine which requests will be fulfilled by the in-house team, which will be facilitated by our appointed agencies.
Manage vendor relationships, alongside the Content Manager – Owned Channels and Senior Digital Content Manager, to support the business' owned requirements:
Manage new product sections that are relevant to our core priority areas and manage secondary requests with appointed agencies.
Manage CFA Global Page requests (new and existing) that are relevant to our core marketing priority areas with appointed agencies.
Manage data reporting requests internally or outsourced to an appointed vendor.
Advise the Commercial Content team how best to deliver commercial campaigns across our owned properties.
Consulting on the optimisation of in-team processes for efficient content planning, production and distribution.
Supporting the strategy and implementation of innovation on owned platforms (OTT, app, web, etc.)
Reporting and insights:
Drive deeper understanding of our owned platform audiences and provide data-informed recommendations on the types of content we should stop, start and transform, as well as actionable insights on the audiences we're attracting versus our target audiences, their behaviours and journeys across all our properties.
Working with the Content team on setting trackable and measurable performance KPIs across our owned platforms.
Identifying areas for improvement and highlight user trends and industry best standards.
Implement a tracking plan for our owned platforms, offering visibility on the user journey and resulting commercial impact.
What we are looking for
Hands-on UX and usability best practice
Driving and managing content tracking and reporting of end actions
Setting and reporting on key KPIs
Delivering actionable insights and showing the impact of changes made
Good understanding of visual media (image & video)
Proactive self-starter, good at working under minimum direction/ambiguity
Quickly understanding new technologies/features/ functionality/tools and being able to upskill others
Minimum four-years' experience working in a similar role
Demonstrable experience creating best in class sports or information websites e.g. public sector, education
Coaching novice users in website best practice
Managing stakeholders across all levels
Presenting actionable insights to wide range of stakeholders
Skilled in CRO, SEO & CMS
Strong project management and organisation skills
Sitecore/other CMS experience
UTM and campaign tracking tools
Google Analytics, Google 360 or Tableau
Excellent multimedia editorial skills across marketing and commercial functions
Strong knowledge of live sports or media events
A passion for new technology
Understanding social platforms algorithms and reporting capability
Image optimisations for Web using Adobe software
Sports Data Feed API (Opta, Stats).
What we can offer you
An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
Attractive benefits and a competitive salary for the right candidate.
The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.