Communications Manager

London
Full Time
Competitive
4 / 11

DEPARTMENT DESCRIPTION

The Media & Communications department is responsible for differentiating Arsenal from other clubs. This will be done by driving the club's values to engage fans, key internal and external stakeholders and maximise commercial opportunities through innovative, consistent, and integrated communications across all platforms.

The team works closely with all departments within Arsenal to produce engaging content and campaigns that helps develop brand and fanbase engagement at home and abroad while protecting the club's reputation.

The team is responsible for the monetisation (as appropriate) of all Club content, in all its formats and Club owned media rights.

JOB PURPOSE

Driven by the club's strategy, vision and values, the job holder will undertake the planning, development and delivery of communications projects to engage the global Arsenal family and tell Arsenal story.

Full description

DEPARTMENT DESCRIPTION

The Media & Communications department is responsible for differentiating Arsenal from other clubs. This will be done by driving the club's values to engage fans, key internal and external stakeholders and maximise commercial opportunities through innovative, consistent, and integrated communications across all platforms.

The team works closely with all departments within Arsenal to produce engaging content and campaigns that helps develop brand and fanbase engagement at home and abroad while protecting the club's reputation.

The team is responsible for the monetisation (as appropriate) of all Club content, in all its formats and Club owned media rights.

JOB PURPOSE

Driven by the club's strategy, vision and values, the job holder will undertake the planning, development and delivery of communications projects to engage the global Arsenal family and tell Arsenal story.

RESOURCES MANAGEMENT

Management responsibility for: None

Reports to: Senior Communications Manager

Budgetary signing limit and commercial framework: None

KEY RESPONSIBILITIES

The job holder will be responsible for:

Protecting and enhancing the reputation of the club by coming up with ideas and effectively communicating projects and initiatives that will make our fans proud

Utilising time with players, club spokespeople and leadership in meaningful and compelling ways that are aligned to our communications strategy and objectives

Leading communications related to Arsenal for Everyone to ensure everybody feels welcome at the club

Driving communications support for the Arsenal Foundation and raising awareness of our work in our local and global communities

Supporting communications that drive commercial objectives relating to club partners, retail, ticketing, membership and venue, amongst other areas of the commercial department

Supporting delivery of football media operations as required

Advising on and responding to general media enquiries ensuring all relevant stakeholders are kept informed

Drafting key communications including briefing materials, press releases and statements which are consistent with the club's communications strategy and objectives

Managing relationships with stakeholders from departments across the club to ensure external communications are aligned

Managing relationships as appropriate with external stakeholders including media, influencers and governing bodies

Intercepting issues before they materialise and offering strategic advice and support in times of crisis

Providing support for our internal communications delivery with the aim of ensuring every employee is proud to work for Arsenal

Assisting the club in meeting its commitment to providing equal opportunities and encouraging diversity across the club

We see our people as the drivers of our high-performance culture. It's therefore essential that the job holder actively monitors personal performance at work, looking to consistently contribute to personal and team development. We also expect them to assist the club in driving our Diversity Ambitions. Again, we see this as being the responsibility of everyone - not just those at the top of the club.

MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION

We're looking for someone who can think strategically and is efficient in campaign planning and delivery

The job holder should be proactive, be capable of thinking ahead and generating innovative ideas

In a fast-moving environment and a changing world, the right candidate will be able to tell a compelling story across a variety of platforms and have the desire to deliver impactful and engaging work

The job holder will havestrong experience working in a communications role and will be comfortable leading projects

We believe in hard work and high performance, so they should enjoy being challenged by competing priorities, shifting agendas, tight deadlines and demanding stakeholders

With their strong stakeholder management skills, professionalism and judgement, the job holder should be able to build effective relationships with people at all levels and position themselves as a trusted adviser

The job holder must have excellent writing skills and attention to detail - they should be able to make complex issues understandable, and be able to adapt their style and approach to suit the task at hand

We are a football club, so they'll need to have a good understanding of the football industry and its stakeholders

The job holder should have a strong understanding and hands-on experience of the latest digital trends, while also having an eye on those of the future

They should have excellent knowledge of the local, national and international media landscape and the latest communications channels and influencers

They will be across the latest global cultural trends; especially those that could have an impact on the club and our people

With their creative talent, the job holder should be able to grasp our brand strategy and support its delivery making our comms fresh and engaging

They job holder should be able to use a range of evaluation tools to develop insights that can be used to explore new ways of doing things to improve our results

It's a busy, deadline-driven, multi-tasking world - but the job holder should have the ability to stay on top of it - and have fun while doing it

JOB EVALUATION FACTORS

Complexity and decision making

Lead, formulate and deliver PR and communications plans

Project manage events and associated activity. Make decisions critical to the smooth running of a project and lead from the front to manage processes effectively.

Have a contingency/backup plan in place where appropriate to account for last-minute changes, e.g. players/celebrities dropping out, supplier issues etc

Delivering results - commercial awareness, business and strategic impact

Jobholder will provide critical communications support to major club activations, ensuring players represent club effectively in all appearances

Freedom to act and accountability

Will have autonomy to develop plans through engagement across club

Ability to assess PR implications and provide counsel to business accordingly

Networks, Relationships and Teams

The jobholder is expected to develop strong working relationships across all areas of the club

The jobholder will interact with wide range of influencer and media contacts at national and international media outlets, passing information and clarifying club statements and viewpoints, to positively influence perception

Closing Date: 17/10/2021

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