Associate Relationship Director

Hong Kong
Full Time
Competitive
11 / 02

ASSOCIATE RELATIONSHIP DIRECTOR


Purpose     

To drive the strategic direction and be responsible for the delivery of a portfolio of global partnerships with a focus in China. Day to day collaboration with partner teams, their agencies and internal resource, in the most measurably effective way to achieve partnership objectives. The ARD owns and drives the partner activation plans and ensures efficient delivery of campaigns. This role will be based in Hong Kong with frequent travel to mainland China required. The role reports directly into the Relationship Director.

Full description

ASSOCIATE RELATIONSHIP DIRECTOR


Purpose

To drive the strategic direction and be responsible for the delivery of a portfolio of global partnerships with a focus in China. Day to day collaboration with partner teams, their agencies and internal resource, in the most measurably effective way to achieve partnership objectives. The ARD owns and drives the partner activation plans and ensures efficient delivery of campaigns. This role will be based in Hong Kong with frequent travel to mainland China required. The role reports directly into the Relationship Director.


The Role
  • Market specialist: understands the business, the market, the culture, the category drivers, competition and consumer insights.
  • Owns and drives the partner activation plan – ensures campaign briefs land on time from partners and manages timely creative approvals from brand and club marketing (partner created campaigns).
  • Owns the brief (creative development process) - ensures the smooth and effective day to day running of partner campaigns alongside planner and delivery manager (on track/on budget/on brief) - internal point of contact on all live briefs.
  • Responsible for the optimisation and delivery of all matchday assets.
  • Oversees marketing campaigns of and partner activations at the Experience Centres across China
  • Day to day partner teams lead in China - manage all adhoc partner and agency requests.
  • Voice of the partner in operational meetings (events, player appearances, legend appearances, sponsored games etc).
  • Visible in key market events attended by senior partner contacts.
  • Responsibility for the performance of all contractual partner assets/activation.
  • Responsible for collating reporting data from Avora/fan panel/Kantar/Media metrics – analysing performance and sharing case studies with partnerships director, sales contact and day to day partner contacts; generates associated partner data/attribution/business impact report.
  • Responsible for creation of 360-degree campaign wraps/decks for partnership director presentation to senior partner contacts
  • Maintains partner forecast – working closely with the finance business partner and finance team.
  • Responsible for partner finance – raising POs, invoicing, cross-charging and sourcing quotes.
  • Maintains partner specific salesforce reporting including rights tracking
  • The role will be based in Hong Kong, but is expected to travel to mainland China frequently, spending as much as half of the time in mainland China
The Person
  • Experience in client-servicing in China - sports marketing, digital marketing, media or wider marcoms roles across a wide range of Partnerships
  • Understands China, reads and speaks fluent Mandarin Chinese and a Chinese / HK citizen
  • Proven capability in delivering content campaigns
  • Strong with brand and business data and digital media
  • Commercially astute both internally and externally
  • Stays ahead and aware of industry trends
  • Strategic planning experience
  • Agile thinking and delivery
  • Strategic brand and marketing activation experience
  • Good relationship builder
  • Excellent communication skills who can communicate effectively across different languages and time zones, managing key stakeholders in the UK and in China
  • Self-starter capable of working independently
MUFC Limited is an Equal Opportunities Employer and recognises the importance of safeguarding children and adults at risk in our workplace.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.

MUFC positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.

If you require any reasonable adjustments to support your application and perform at your best, please don’t hesitate to contact to make a request; we are here to help.

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